(NOTE: This is the second in a series of 5 posts focused on helping financial services marketers launch a content marketing effort.)
One of your greatest sources for financial services content marketing is your client base. Their collective thoughts and actions can provide some unique and valuable insight. For example, imagine asking your clients to share their biggest financial concern. Then, breaking the answers down by generations (Boomers, Gen X & Gen Y). You might be surprised what you discover. More importantly, your financial services clients will appreciate seeing the results. It allows them to see where they land among their peers. And could even give them a reason to engage with you further.
Start by posting a survey to your site. Be sure to let the participants know that they will be the first to see the results. You may want to make the collective results public (through your site) or even a social channel (the results could become a series of tweets). Or for a more personalized approach, you may choose to deliver the insight through an email.
Imagine quoting statistics from your client survey to financial services prospects as well. It could become a powerful new business tool.
The survey provides a quick and efficient tool for generating valuable content for your efforts. Moreover, you will discover themes that emerge from the results that will help lay the foundation for your ongoing content marketing strategy.
Most importantly, such an easy-to-implement tool may just eliminate all those reasons you haven’t started your financial services content marketing yet.
For more insight on developing a content marketing program, check out the previous post: