What is keeping you from starting your financial services content marketing? Below are 5 ideas to jumpstart your effort.
1. Conduct an interview
Companies have subject matter experts within their walls. Sitting down and interviewing these experts can unlock useful insight that can help build your financial services content marketing effort. Read more about the conducting an interview with your experts >>
2. Create a survey
Your client base offers an untapped source of useful information. Surveying them can reveal some interesting collective thoughts. You can then share those findings with the survey participants, other clients, prospects and more. Read more about creating a survey >>
3. Tap into your partners’ content
The financial services companies you partner with may have valuable content that you can share with your clients and prospects. This could include research, white papers, and more. Read more about tapping into your partners’ content >>
4. Illustrate a piece of insight
You may have an interesting fact, trend or statistic. Bring it to life by creating a chart or illustration. A visual representation of useful information can provide a powerful way to build your financial services content marketing reputation. Read more about illustrating a piece of insight >>
5. Repurpose a presentation
You are already practicing content marketing. The presentations you create (yes even the internal ones) contain useful facts, knowledge, and insight. Repurposing these presentations can offer an expedited way to share your expertise. Read more about repurposing a presentation >>
As you use these techniques, you will begin to identify trends in the type of information and expertise you share. Make note of these. They will help you form a master content marketing strategy that will focus your efforts as you go. Additionally, make compliance review a consistent part of your process. It will ensure that your content marketing efforts stay within your company’s guidelines.
The most important step is to simply begin. Your early efforts may not be perfect. That’s okay. Share. Learn. Adjust. Repeat. And in no time you will have a content marketing effort that will boost your reputation as a financial services expert.